Andrew Goodwin and The Theory to Music Videos

Andrew Goodwin states that there are 5 key aspects that we as an audience look out for when watching and  listening to music videos.

1.Thought Beats - Seeing the sound in your head
Goodwin stated that when we listen to music we automatically look our for 3 things with the track and we see it our heads. We separate the chorus from the verses in the song and identify the pattern. We listen to the voice and we match it to the artist and how unique we are. We also listen carefully to the lyrics and go on a journey with them trying to understand the story they are telling us.

2. Narrative & Performance
Goodwin says that we make up our own idea of what the music video is about or the lyrics from a basic understanding of what it may actually be about. Music videos should be of a high standard in these areas and keep a clear narrative and a great performance to keep the audience interested. When the artist  acts and preforms in a music video they make the video original and authentic. They always mime to the track but it is always there job to make it believable and realistic to the audience.

3.The Star Image
The stars image is the most vital ingredient in a music video. Goodwin said that artists want to wow there audience with there image to stay current in order for them to remember them. There star image plays a big role in music videos and becomes bigger and more recognisable as there careers grow.

4. Relations of visuals to the song.
Goodwin had said that there are three ways to promote a song, Illustrate amplify and disjuncture.  He said that videos cram the song into the audience heads. By using certain images that relate to the meaning and lyrics to the song. And by repeating these so the audience dont forgot them.

5. Technical Aspects.
Goodwin said that technical aspects make a video much more intresting and enjoyable for the audience. He said that lighting and filters can alter the mood and feel of a music video instanty. He also said that the Mes En Scene needs to look professional and very realistic to attract an audience of a wilder scale.