Voyeurism

Voyeurism is when music videos give the audience some sexual satisfaction. Voyeurisim is one of the most key ingredients to a music video as it can attract a lot of people to the music video. Voyeruism is simply when an artist gives sexual attraction in a video. For example it could be manipultive looks or dance moves or a gesture promoting the artists breast or bum. Voyeurism is mainly aimed towards males and the Male Gaze is introduced. The male gaze is the way that men see female artists in there videos. Every video has some sort of sexual moves or acts to attract the male gaze. Artists such as Rihanna and Beyoncé are very popular with men and there videos contain a lot of sexual dance moves and male gazing. The aim of voyerisum and the male gaze is to pleasure the male audience and to gain views for there videos. The artists also get a look from these and people will like them for there looks and body

The male gaze is achieved by using a variety of techniques involving slow motion that slows down at a part of a video when the artist is performing a sexy move. The camera also focuses on the females sexy body parts. Artists are also asked to look into the camera and give a manipulative and sexual look.

If you look at the video above Beyoncé Crazy In Love you will see how much voyeurism is used and how much male gaze there is. She dances seductively and the camera focuses on her bum and breasts a lot. Also slow motion is used to emphasise the sexiness.