Intertexuality

Music videos are nearly ass described as being post modern. They sometimes refer and involve media texts such as cinema, television, fashion and photography. This draws a lot of attention and recognition from the audience. This is called intertextuality, intertextuality is when something uses pre media text and sort of copy's it or mimics it. This can be funny and also can be an issue if it does it to something copy right or very we'll know. Intertextuality is only a success when you can recognise what exactly they are mimicking or copying straight away.

A perfect example of intertextuality in a music video is the video for "She walks like Rihanna" by The Wanted

In this video the band mimics 3 of the most well own boy-bands in history and there most known music videos. Firstly when they are on puppet strings they are mimicking the band N-SYNC with there video to 'Bye Bye' . Then they mimic West-life with the white suits on then lastly they mimic Take That with there video to 'Want You Back' when they are in black and white.

Intertexuality attracts allot of attention  to music videos and gets allot of word of mouth going around as people love to see them. Intertexuality makes videos more fun and enjoyable.